taking it in

I am a Digital Strategist at Social@Ogilvy in Washington, D.C..

From Hong Kong, China.
Phillips Exeter Academy '08.
University of Chicago '12.

I am connected. Email me.
Ask me anything. Submit a post.

  • About Me
  • ask me anything
  • submit a post
  • rss
  • archive
  • “It seems to me that this is native advertising as it should be. … The content is genuinely fun, just as it is fleeting and unobtrusive. … These are the sorts of native ad projects that help change some of the traditional polarity of the advertising and publishing relationship. This is where we really see marketers challenged by publishers on behalf of users to make their advertising more fun and engaging on the consumer’s terms.”
    —

    MediaPost: Tumblr Brings Its Native Ad Format To Mobile (via david)

    Yes to Gatsby tumblr.

    (via david)

    Source: strle
    • 3 weeks ago
    • 117 notes
    • #native advertising
    • #advertising
    • #social
    • #social media
    • #The Great Gatsby
  • kenyatta:

triciawang:

journalism content reflects structural racism. 360 words = 1 person shot in white hood = 370 words. 23 words = 4 people shot in black hood.
braiker:

wbez:

verosays:
This is what structural racism looks like. 
Chicago, we have to do better.

Media criticism done on a napkin.


Not only did the Chicago Tribune respond but they posted it to their Tumblr:

This image of an article from Monday’s (March 4) edition of RedEye has been passed around by many on social media. It highlights a condensed article about overnight violence in Chicago, including a shooting in West Rogers Park and shootings in the Back of the Yards, Englewood, Gage Park and New City neighborhoods. We hear you. The online conversation that’s developing around this story is an important one. Thank you for the comments and feedback. This is incredibly important to us, especially as we set out to shine a light on Chicago violence this year. Conversations like these will continue to inform and improve our coverage. We hope you’ll continue to join us in addressing these issues.The article in question is from the Chicago Tribune and can be found in full here.

Not bad.

    kenyatta:

    triciawang:

    journalism content reflects structural racism. 360 words = 1 person shot in white hood = 370 words. 23 words = 4 people shot in black hood.

    braiker:

    wbez:

    verosays:

    This is what structural racism looks like. 

    Chicago, we have to do better.

    Media criticism done on a napkin.

    Not only did the Chicago Tribune respond but they posted it to their Tumblr:

    This image of an article from Monday’s (March 4) edition of RedEye has been passed around by many on social media. It highlights a condensed article about overnight violence in Chicago, including a shooting in West Rogers Park and shootings in the Back of the Yards, Englewood, Gage Park and New City neighborhoods. 

    We hear you. 

    The online conversation that’s developing around this story is an important one. Thank you for the comments and feedback. This is incredibly important to us, especially as we set out to shine a light on Chicago violence this year. Conversations like these will continue to inform and improve our coverage. We hope you’ll continue to join us in addressing these issues.

    The article in question is from the Chicago Tribune and can be found in full here.

    Not bad.

    Source: facebook.com
    • 2 months ago
    • 20746 notes
    • #chicago
    • #race
    • #racism
    • #structural racism
    • #journalism
    • #social media
    • #crisis management
  • newyorker:

Richard Brody on child rearing in the age of social media: http://nyr.kr/NHw9TU 

One result of social media is the mirror effect: from posting on Facebook, sharing videos and photographs, and placing thoughts in the concrete form of writing (even if just in the casual mode of texts or posts), kids see themselves from the outside as no other generation ever has. The surveillance they conduct is also on themselves, and their crafting of a persona implies a peculiarly intense self-awareness (though not an improved vocabulary in which to think it through). The forces of order are alive and well; they’ve just migrated within, and, when children come out of their shell to mingle with the family, it’s in search of a well-deserved moment of rest and relaxation.

    newyorker:

    Richard Brody on child rearing in the age of social media: http://nyr.kr/NHw9TU 

    One result of social media is the mirror effect: from posting on Facebook, sharing videos and photographs, and placing thoughts in the concrete form of writing (even if just in the casual mode of texts or posts), kids see themselves from the outside as no other generation ever has. The surveillance they conduct is also on themselves, and their crafting of a persona implies a peculiarly intense self-awareness (though not an improved vocabulary in which to think it through). The forces of order are alive and well; they’ve just migrated within, and, when children come out of their shell to mingle with the family, it’s in search of a well-deserved moment of rest and relaxation.

    Source: newyorker.com
    • 4 months ago
    • 126 notes
    • #social media
    • #child-rearing
    • #surveillance
    • #self
    • #self-awareness
  • Remember Life: Search on Path 2.9 // the immediate gratification of nostalgia & implications for Facebook

    thepersonalnetwork:

    Memories mean a lot to us. And it’s been like that for humans forever. We’ve invented methods of keeping memories so we can relive them, share them with others, and pass them on. Storytelling, in its many forms, has been our best memory-preserver – and our history, religions, moral codes, are all…

    Ever wanted to instantly pull up a specific photo of your sweetheart on that special date night or recall that awesome restaurant where your friend posted an eat-with-your-eyes pic a few months back?

    Path may’ve just answered my holiday wishes.  Path’s New Search Engine is a Social Time Machine.

    Search is exactly what I’ve been wanting from Facebook and questioning why they haven’t tackled it yet. Kudos to Path for focusing on user experience and boo to Facebook for obsessing with immediate ad $$$.

    But, perhaps a better question is why search doesn’t seem to be a priority for Facebook. Why isn’t Facebook leveraging all the social data that it has collected and pulling a Google—wouldn’t brands love this, too?  Wouldn’t it be awesome to begin your search for a car and see what your friends have to say about Ford vs. Toyota?  Or, is this a fundamental core value question beyond dollars?
    Source: thepersonalnetwork
    • 4 months ago
    • 68 notes
    • #path
    • #search
    • #social search
    • #social media
    • #social platforms
    • #facebook
    • #google
  • “Facebook asks what I’m thinking. Twitter asks what I’m doing. Foursquare asks where I am. The Internet has turned into a crazy girlfriend.”
    — Tracy Morgan

    I AM THE INTERNET. (via lenachen)
    Source: lenachen
    • 2 years ago
    • 395 notes
    • #Social media
  • Social Networks Will Change Product Innovation (via Harvard Business Review)

    Found this post  interesting in that it deals with social media and networks from the perspective of how they impact the production technologies and flows of firms that might not traditionally have an interest in the social economy.  Typically, these discussions center on “user-driven innovation” and “crowdsourcing,” whereas  Mr. Haigu’s observations and research take on a more traditional form of economic analysis, dissecting  markets to see how the “social revolution” is impacting business and the lives of firms in new and less commonly discussed ways. 

    J N O M I C S

    Source: frakyeahsocialmedia
    • 2 years ago
    • 8 notes
    • #Social media
  • mascarah:

How far we’ve come…and how much more is on the horizon.
(via soupsoup: Click here for larger version.)

    mascarah:

    How far we’ve come…and how much more is on the horizon.

    (via soupsoup: Click here for larger version.)

    (via mascarah)

    Source: blog.skloog.com
    • 2 years ago
    • 191 notes
    • #social media
  • facebook's new privacy feature "instant personalization" is NOT explained in Espanol or Mandarin 中文

    So we’ve all been hearing about the major backlash against facebook’s unilateral changes in privacy settings this last few weeks.

    So I set out to un-do all the facebook changes that were made without my approval. I read through NY Daily News’s post that gives 6 excellent steps for how to opt…

    Source: triciawang
    • 2 years ago
    • 7 notes
    • #facebook
    • #social media
    • #privacy
  • foursquare:

dpstyles:

Amazing amazing use of @foursquare from the @WSJ. Well done. (by dpstyles™)
Follow them on foursquare here:  http://foursquare.com/wsj

    foursquare:

    dpstyles:

    Amazing amazing use of @foursquare from the @WSJ. Well done. (by dpstyles™)

    Follow them on foursquare here:  http://foursquare.com/wsj

    Source: Flickr / dpstyles
    • 2 years ago
    • 22 notes
    • #social media
    • #foursquare
  • aznuglybetty: teenagevictory

    aznuglybetty: teenagevictory

    Source: american-decline
    • 2 years ago
    • 6 notes
    • #social media
  • caro:

soupsoup:

daverosado:

This is plain clever, cool, and important. Earthjustice has begun a Foursquare-integrated campaign, using San Francisco’s BART system. Confused yet? Well, as the image above describes, all you have to do is check-in at Earthjustice Ad, many of which are located in BART stations, and the nonprofit will donate $10 to stop unsafe oil drilling. Campaigns like this and the Haiti/texting initiative are great ways to engage younger or tech savvy types who are conscious of these issues. Bravo on this one.

    caro:

    soupsoup:

    daverosado:

    This is plain clever, cool, and important. Earthjustice has begun a Foursquare-integrated campaign, using San Francisco’s BART system. Confused yet? Well, as the image above describes, all you have to do is check-in at Earthjustice Ad, many of which are located in BART stations, and the nonprofit will donate $10 to stop unsafe oil drilling. Campaigns like this and the Haiti/texting initiative are great ways to engage younger or tech savvy types who are conscious of these issues. Bravo on this one.

    Source: daverosado
    • 2 years ago
    • 132 notes
    • #social media
    • #ad
  • serenastyle:

digital-marketing-diva:

Handy guide to the top-line stats for LinkedIn. 
There are nearly 69 million registered users.
‘Hi Tech’ is the largest industry sector, followed by Finance and Manufacturing. 
15% of user’s job roles are in engineering and 34% of them work in a company with over 1,000 employees.

    serenastyle:

    digital-marketing-diva:

    Handy guide to the top-line stats for LinkedIn. 

    There are nearly 69 million registered users.

    ‘Hi Tech’ is the largest industry sector, followed by Finance and Manufacturing. 

    15% of user’s job roles are in engineering and 34% of them work in a company with over 1,000 employees.

    Source: vincos.it
    • 2 years ago
    • 39 notes
    • #social media
  • serenastyle:

teresawu:

heyamberrae:

Where appropriate, I’d love to see this graph measured against sales/profit and brand affinity. Is their social activity actually driving sales? are more people loving your company?
tigs:

Which large companies have the highest social media activity?


Interesting infographic — I’m somewhat surprised that Microsoft is at the top of the list. And does the percentage of men vs. women really mean anything, or is that just reflective of company demographics? (Don’t women rule the social web?)

    serenastyle:

    teresawu:

    heyamberrae:

    Where appropriate, I’d love to see this graph measured against sales/profit and brand affinity. Is their social activity actually driving sales? are more people loving your company?

    tigs:

    Which large companies have the highest social media activity?

    Interesting infographic — I’m somewhat surprised that Microsoft is at the top of the list. And does the percentage of men vs. women really mean anything, or is that just reflective of company demographics? (Don’t women rule the social web?)

    Source: lab.77agency.com
    • 2 years ago
    • 21 notes
    • #social media
  • my inner-foodie connects with web 2.0: UrbanDaddy, Chalkboard & restaurant.com [deals]

    1) Scouting for new places to dine on UrbanDaddy 

    Sunday night, I finally got the chance to catch up with UrbanDaddy’s Chicago article on “The Weekender”.  Since its blurb about Benny’s Chop House, I’ve been dreaming about a fine cut of steak.  Time to save up.

    2) “Chalkboard” restaurant deal

    Bacon Ice Cream at Chalkboard
    The $50 five-course deal, which includes wine pairings, at this snug North Center boîte is undoubtedly a good one. But after your tuna-sashimi spring rolls and roasted halibut with citrus marmalade comes the real excitement: housemade bacon ice cream. Pork desserts always make you squeal.
    Available through May 9, Chalkboard, 4343 N Lincoln Ave, 773-477-7144

    This sound like a pretty good deal for fine-dining in Chicago, especially when it includes wine-pairing.  I went onto their website to peruse their menu further.  Adventurous dessert lovers will salivate over “Spiced chocolate pot au creme and vanilla ice cream” and “Organic strawberries with lavender yogurt, champagne battered pound cake and black pepper”.  They also offer afternoon tea for $19.

    As I started to fall in love with their concept of a constantly changing menu scribbled on a wall-sized chalkboard and professionally taken photographs of food, I sought the advice of yelpers.  Good food, friendly service and elegant decor - “casual but nice,” overall rating of 3.5/5.

    3) Discovery Critique of Restaurant.com

    A reviewer on yelp mentioned using a $25 coupon from restaurant.com.  Since I’m obsessed with Groupon and Gilt, I signed up to find out what that’s all about.  The website looks old-school and isn’t the most intuitive to navigate.  No wonder, the company has been around since 1999.

    The concept is $25 value coupons for $10 or less from participating restaurants, minimum spending required.  If you buy services from their partners, such as Netflix and Apple, you can get a free $25 coupon.  These tactics seem restrictive and outdated compared to Groupon.  Plus, doesn’t this seem like too much effort for personal use?

    Its gift cards and certificates are pretty attractive but still annoying to use.  Pros: they never expire and go up to 60% off.  Notable Chicago area restaurants include Hot Chocolate, Quartino (temporarily out of stock), Geja’s Cafe, one sixtyblue, the Drawing Room at Le Passage, and the aforementioned Chalkboard.  However, the recipient has to take the extra step of redeeming restaurant-specific certificates of usually $25 each.  You’ll also have to self-manage your online account to keep track of certificates used, which can get bothersome, thus you may end up buying less.

    Its Dinner of the Month may be a better gimmick.  Every month, a $25 coupon is emailed to the recipient.  Three, six and twelve month options are available, all 60% off.

    Overall, the system is a bit too complex to navigate.  There are too many options and rules, some of which are not obvious (read the terms).  As a business model, there’s no incentive to get you to revisit the site unless you’re looking for a specific restaurant, and there’s no wow-factor to get you hyped up to tell all your friends.

    Now, I’m off to dream about another discounted cup of Hot Chocolate.

    • 3 years ago
    • #Chicago
    • #deal
    • #deals
    • #food
    • #foodie
    • #social media
    • #review
    • #my story
  • The Rise of Antisocial Media

    In our age of oversharing on the Internet, it was only a matter of time before people started looking to the same kinds of tools they use to connect with each other people to try to find ways to disconnect when those same people get to be a little… much. I couldn’t help noticing two of those tools…

    Source: nextnewblog
    • 3 years ago
    • 24 notes
    • #social media
    • #Internet
© 2008–2013 taking it in
Next page
  • Page 1 / 3